Skechers withdraws 2025 guidance due to 'uncertainty' from global trade policies

Skechers has today announced ‘record sales’ up by 7.1% to $2.41 billion (£1.81 billion) for the first quarter. However, due to "macroeconomic uncertainty stemming from global trade policies", the company hasn’t provided an updated outlook and has withdrawn its previous guidance provided in February.

During the quarter, ending 31 March 2025, Skecher’s wholesale sales grew 7.8% to $110.5 million (£82.8 million) while direct-to-consumer sales grew by 6% to $49.5 million (£37.1 million).

It reported diluted earnings per share of $1.34 (£1) and a gross margin was 52%, a decrease of 50 basis points.

David Weinberg, Chief Operating Officer of Skechers, said: "For the first quarter, we delivered record quarterly sales of $2.41 billion, reflecting strong global demand across both our wholesale and direct-to-consumer segments, with international sales representing 65% of our business.

"Sales by region increased 14% in EMEA and 8% in the Americas. In APAC, sales decreased 3%; however, when excluding China, sales increased 12%. We believe Skechers has significant growth opportunities in China, and we will continue to invest in product, marketing and infrastructure to expand and support our presence. "

John Vandemore, Chief Financial Officer, added: "Our first quarter results reflect the continued strength of our business across the globe, a testament to our brand, the appeal of our innovative comfort technologies and distinctive value offering across our product portfolio.

"We remain confident in our ability to navigate the current market challenges, and know that our proven track record of managing this globally diverse brand with a unique and compelling product portfolio focused on delivering style, comfort, quality and innovation at a reasonable price will enable Skechers to endure and likely thrive during this time."