Skechers signs Myleene Klass as ambassador
Footwear and apparel brand Skechers has announced presenter and entrepreneur Myleene Klass as its latest UK and Ireland ambassador.
Starting this month, Klass’ inaugural Skechers campaign will launch the star’s long-term partnership with the global lifestyle brand, joining a team of ambassadors that includes music icons Ava Max, Chesca and Willie Nelson; television personalities Joanna Krupa, Brooke Burke and Amanda Kloots; and a slate of retired sports stars such as football players Jamie Redknapp and Michael Ballack.
Myleene has hosted a variety of major TV programme including CD:UK, The One Show, Popstar to Operastar and BBQ Champ. Now a mum of three, with a blended family of seven, Myleene covers so many areas, from radio presenter at Smooth FM and Classic FM, to creating her own fashion line with British retailer NEXT.
Speaking about the appointment, Myleene Klass said: “Skechers has been part of my family’s wardrobe for years. As a busy working mum, I’m always on the go, so comfort is extremely important along with having an effortless look day to day. I love how it caters to everyone’s style - including my own. I had an absolute blast shooting my first campaign for Skechers near their corporate headquarters in California, and I couldn’t be more excited to join the Skechers team.”
Peter Youell, Managing Director for Skechers UK and Ireland, commented: “Myleene has captivated fans across the UK and Ireland with her many talents. As a musician, TV and radio presenter, and entrepreneur, she shines in everything she does - and she’s sure to inspire consumers as the face of our latest offering
“We have established stores across Great Britain and Ireland, where we see many opportunities for growth—and now with Jamie Redknapp for men and Myleene for women, we’re fully bringing this US-based brand to life in the UK and Ireland and tailoring our global vision to connect with locals everywhere.”
The full campaign will be revealed shortly.