Size? to continue partnering with Plymouth College of Art Fashion Communication course
BA (Hons) Fashion Communication students at Plymouth College of Art has confirmed it will continue to collaborate with street and footwear brand Size? in a series of live briefs.
Plymouth College of Art and Size? have been collaborative partners for several years, working together on course modules, live briefs and opportunities for students to showcase their work at prestigious events such as Graduate Fashion Week. Students from each year are challenged to take real world brand elements into their studies, developing brand campaigns, blog posts and other editorial work.
In previous years, Size? have worked with students across the fashion courses, including a collaborative project to experiment with the classic Converse sneaker, to giving students early access to an exclusive Reebok release which were worn by models on final year catwalk shows at Graduate Fashion Week 2019.
Working closely with Size?’s Talent & Community Manager, Dan Langhorn, Senior Lecturer and Subject Leader of BA (Hons) Fashion Communication, Milly Brown developed the modules, incorporating Size?’s styling guidelines and innovative marketing strategies, cultivating an environment for students to experience the reality of promotional pitches in industry.
Students in their third year were asked to create a portfolio of promotional material alongside a journal of reflective material including research, visuals and personal branding. Emily Skinner, who graduated with the Class of 2021, conceptualised her idea with an extensive portfolio inspired by the Black Lives Matter movement.
Skinner said: “When the Black Lives Matter movement happened last year, I was made much more aware of my position as a white, female middle-class person trying to set up a social media related business. I have a responsibility to address diversity issues in my own business, so I wanted to make the work I produced diverse. With some brands being inclusive purely because of a response from the movement rather than addressing it within their business’ values, I wanted to take my work to a deeper level.”
Subject Leader and senior lecturer for BA (Hons) Fashion Communication, Milly Brown said: “Through continuing to work with Size? this year, students from all year groups have gained invaluable insights into customer behaviours, business practices, content creation and branding strategies.”
Dan Langhorn, Talent & Community Manager at Size? and Footpatrol, added: “At Size?, we set about linking up with the most creative universities in the UK and Plymouth College of Art appeared high on our list. Linking up with Plymouth College of Art for these curricular briefs is just the latest of many projects we’ve worked together on. Long may this connection with size? and Plymouth College of Art continue.”