Six Stories partners with THG to expand stateside with new US distribution hub
British bridal and occasionwear label Six Stories is expanding its international footprint with the opening of its first US distribution centre in New Jersey, operated in partnership with THG Fulfil. The move marks a major milestone in the brand’s rapid global expansion.
Six Stories’ partnership with THG Fulfil signals a shift towards scale without compromise. The new US hub will enable faster delivery, lower shipping costs and frictionless returns, while eliminating customs delays and unexpected fees for the brand’s fast-growing American customer base.
By working with THG Fulfil, which is part of the THG Ingenuity business, Six Stories gains access to best-in-class operations, setting the stage for further international growth.
"The US has always been a key growth market for us," said Samantha Lister, Merchandising Director at Six Stories. "Establishing a dedicated distribution hub with THG gives us the infrastructure to serve American customers with the same speed, quality, and care that built our reputation in the UK."
Founded in 2019 by Lucy and Ross Menghini, Six Stories has become one of the UK’s most exciting independent fashion success stories. The brand’s modern, inclusive approach to bridal and occasionwear has earned it back-to-back recognition on The Sunday Times 100 Fastest-Growing Private Companies list. Its American audience now represents a quarter of total sales, with the market growing by almost 40% year-on-year.
"This is a huge step forward for our US customers," said Lucy Menghini, Co-Founder and Creative Director of Six Stories. "With faster delivery and simpler ordering, we’re removing friction at every stage so the experience feels effortless, joyful, and seamless."
The opening follows a string of US milestones for the brand, including retail partnerships with Nordstrom and Macy’s launched in September, which have already driven strong engagement and sales. The New Jersey facility, officially opened on 10 November 2025.
