Six Stories gears up for 2026 growth with ‘major recruitment drive’

UK bridal and occasionwear brand Six Stories is undertaking “a significant investment in senior talent” as it looks to its next phase of growth in 2026.

The major recruitment drive includes newly created roles such as Head of Trade, Head of Brand, Social Media Manager, CRM Manager and Paid Media Manager.

Six Stories founder Lucy Menghini said: “Over the past three years our growth has exceeded every expectation, and it’s now essential that we build a senior team that can support the scale we’re heading into.

“Our 2026 strategy is about elevating every part of the business - strengthening our brand, deepening our customer relationships, expanding internationally and continuing to lead in occasionwear.
“To do that, we need experts in place who can help us evolve while staying true to what makes Six Stories special. Investing in the right people ensures we’re building a lifestyle brand with longevity, ambition and real creative impact.”

The brand’s expansion follows a period of rapid and sustained momentum, having recorded 110% annual sales growth over each of the last three years, earning a place for the second time in The Sunday Times 100, the renowned annual ranking of Britain’s fastest growing private companies.

Demand for the brand’s signature elevated occasionwear continues to rise, with sales up 250% in the past two years, while the bridesmaid category has grown 120% in the same period. During its Black Friday launch, Six Stories sold an impressive eight dresses per second, highlighting its ability to drive significant volume at scale.

With 25% of sales already coming from the US, international expansion will be a major focus in 2026. Demand for bridesmaid dresses and occasionwear in the US has “skyrocketed”, with sales up 391% year-on-year, prompting Six Stories to plan a series of brand activations, partnerships and targeted campaigns across key markets to leverage its strong customer base.

Menghini added: “As we grow, our vision extends beyond individual collections. We want to continue leading in the bridal space and set a new vision for the women of 2026, creating a lifestyle destination that celebrates them. Everything we do is built on our customers and their feedback, with incredible design, fit and a strong sense of community.

“We will always stay completely aligned with our brand ethos, and while 2025 has been a year of incredible growth and full of valuable lessons, I believe 2026 will be our most transformative year yet.”

Looking ahead, Six Stories aims to explore collaborations with leading creatives, talent and household brands, broaden into new product categories and invest in initiatives that personalise the customer journey, strengthening its reach and impact internationally.