Manchester-based bridal and occasionwear brand Six Stories has announced four new senior appointments as part of the “major recruitment drive” it announced in December and its plans for global expansion, particularly in the US.
Kimiko Keeling, previously Head of Digital at Gymshark, has joined Six Stories as Head of Brand and Digital, and Sophie Taylor has joined as Senior Brand Experience Manager, having previously been a lead in the partnership team at Adanola.
Additionally, Samme Williams has joined Six Stories as Head of Product, having previously shaped the product vision for brands including Solace London, Odd Muse and Day 6, and Olivia Blevins has joined as Social Media Manager, having been an integral part of the social media team at Club L.
The hires mark a significant evolution for the business as it sharpens its global brand positioning, invests in product innovation within the bridalwear category, and “doubles down on customer experience across UK and US markets”.
Ross Menghini, CEO of Six Stories, said: “These appointments further strengthen our growth trajectory, particularly as we accelerate in the US. With triple-digit year-on-year growth there, we need senior leaders who understand how to scale brand and product in a globally competitive environment. This team gives us that confidence.”
Kimiko Keeling added: “This role brings together everything I love: building powerful brands, accelerating digital growth, and creating meaningful customer experiences. Ross and Lucy’s vision and ambition for the brand is truly inspiring, and I’m excited to help shape the next phase of growth.”
Six Stories’ US sales have risen 391% year on year, with plans underway for expanded activations, partnerships and digital investment across key American cities throughout 2026”.
Lucy Menghini, founder and Creative Director of Six Stories, said: “We’ve carved out a powerful niche at the intersection of fashion-led bridesmaid dressing and elevated occasionwear.
“Now it’s about deepening that product strategy, expanding into new markets and giving our customer an experience that feels considered from first scroll to final fitting.”
