Simply Be launches first clothing rental edit with Hirestreet
N Brown Group’s inclusive and plus-size womenswear brand Simply Be has today launched its first clothing rental range in partnership with fashion rental platform Hirestreet.
Customers are now able to rent Simply Be clothes on Hirestreet from just £14 for four days.
The rental edit is made up of 23 womenswear pieces, including some of Simply Be’s bestselling own-label occasion wear dresses from the current season. The retail prices of the clothes now available to rent on Hirestreet start at £55 on the Simply Be website, going up to £220 for a bridal dress.
The items all benefit from Simply Be’s fit expertise and flattering detailing, such as shirring and stretch lace material. The edit is available in an inclusive range of sizes, from 10–32.
Angela Gaskell, Group Sourcing, Sustainability, Quality and Fit Director at N Brown, said: “We want to move away from the make-use-dispose culture of the fashion industry and embrace circularity, where products are made sustainably, used for a longer time, and then re-used or recycled.
“We know our customers also want to be more circular, which is why partnering with Hirestreet is a really exciting step forward for Simply Be. We will also be able to offer our clothing to new customers through Hirestreet, whilst showcasing our expertise in fit through the quality pieces on offer within the edit.”
Isabella West, CEO of Hirestreet, added: “Simply Be are experts in creating clothing that makes women feel amazing. Their focus on flattering design and the exceptional work they have done on fit makes them the perfect rental partner.”
The launch of its first rental edit is another important milestone in N Brown’s wider sustainability strategy, SUSTAIN, through which the group strives to make a meaningful impact by driving sustainability and reducing emissions.
The launch of the rental edit will help to extend the lifespan of its products and “encourage customers to embrace circularity”.