Simply Be debuts new line of sustainable jeans

Simply Be is joining the war on plastic by using recycled plastic bottles to create a new line of sustainable denim.

The brand has partnered with COOLMAX EcoMade technology to create its first performance denim range made from 97% recycled sources.

Each pair of the relaxed slim-leg jeans in the line is made from a blend of cotton and fibre made from recycled plastic equivalent to about 18 plastic bottles.

Plastic PET bottles are diverted from landfills, cleaned and ground into flakes and after a multi-step process, are transformed into yarn. This yarn is combined with cotton to make breathable denim with an authentic look and feel, Simply Be said.

In addition to the environmental benefits the jeans also offer added comfort to the wearer. The denim’s fibre structure is engineered to move moisture away from the skin to the surface of the fabric where it evaporates, creating jeans that help the wearer feel cool, dry and comfortable when worn in the warmer summer weather.

The range comprises indigo turn-up hem jeans and mid-blue turn-up hem shorts available in sizes 10-32.

Laura MacDonald of Simply Be said: “We now know how damaging single-use plastics are to the environment so we all have a job to do in taking steps to reduce the amount of plastic that ultimately ends up in landfill. The amazing advances that have been made in technology, enabling plastic to be recycled into a high quality breathable fabric, such as the one used in these jeans, is fantastic news in the ongoing war on plastic.”