Simon Holloway named Creative Director of luxury brand Dunhill

Simon Holloway has been named as the new Creative Director of luxury British menswear brand Dunhill, effective immediately.

Holloway brings with him a "deep and rich understanding of English style and design codes", according to Dunhill. His aesthetic choices embody heritage, which will help the brand create timeless and appropriate collections for it's British heritage and customer.

He joins the business directly from fellow Richemont brand James Purdey & Sons, where he has served as Creative director and laid the foundations for its growing clothing and accessories collection.

Holloway has also held roles held at Agnona and Ralph Lauren Collection, designing products across various categories including luxury ready to wear, knitwear, shoes, accessories, fragrance and home collections.

Under the tenure of CEO Laurent Malecaze, Dunhill is moving forward with a "rejuvenated strategic direction". Holloway’s appointment reinforces the focus on dunhill’s guiding principles of British craft, innovation, functionality and masculine elegance. Holloway succeeds Mark Weston, who exited as CEO in late 2022 after more than five years at the brand.

Holloway will present his first collection for the brand in London in February 2024.

Laurent Malecaze, CEO of Dunhill, said: “I am delighted to welcome Simon Holloway as the new Creative Director of dunhill. His creative energy coupled with his decades of experience in luxury, will be instrumental as we evolve and expand our House’s iconic codes in the context of today’s client. Simon’s sense of quality and craft, along with a clear understanding and appreciation of the dunhill DNA, will ensure we continue to innovate through products that are timeless, purposeful and relevant.”

Dunhill SS22

Simon Holloway, newly appointed Creative Director, commented: “It is a great privilege to be appointed dunhill’s Creative Director and trusted with the rich and extraordinary heritage crafted by its founder. Alfred Dunhill was a pioneer, an innovator and one of the most influential British tastemakers of the 20th century. His obsession with ingenuity and refinement established a House synonymous with purposeful luxury and quality — an enduring and powerful inspiration.”