SilkFred hires in-house wedding expert to meet occasion wear demand

Womenswear e-tailer SilkFred has partnered with Wedding Planner, Coordinator and Expert, Georgie Mitchell. Mitchell, who has previously written for SilkFred's blog, will create a monthly edit to cater for its increase in occasion wear demand.

SilkFred was founded in 2011 with an aim to solve the ‘I have nothing special to wear’ moments, focussing on providing fashion for special occasions. It empowers independent brands to reach customers who seek new, affordable silhouettes. Since it was established, the brand has expanded its wedding options, championing independent brands that offer bridesmaid, bridal and wedding guest fashion.

SilkFred's parternship with  Georgie Mitchell is set to boost its wedding offering. Mitchell said: "I love working with Silkfred because it offers so much - affordable options that come in different shapes, sizes, styles and all the items have unique touches that challenge the norm."

"The main reason I wanted to work with SilkFred is because they champion smaller brands. It feels a bit like the wedding industry to me – a collective of people working together, where you can find what you are looking for, no matter your taste."

"Each month I will be creating bespoke content themes across the edit, social and the blog. For example June is mismatched bridesmaid dresses, July will be your Hen Do pack list. I want to give customers more informative content that will help with the lead up to and on the day of wedding support."