Kate Spade officially opened the doors of its fourth London store last week with a party hosted by chief creative officer Deborah Lloyd and model Jourdan Dunn, who stars in the US fashion and lifestyle brand’s latest campaign.
The Regent Street store occupies two floors and houses Kate Spade’s full range of fashion, accessories and lifestyle products from bags, shoes and apparel to stationery, jewellery and home decor.
The arrival of Kate Spade is just one of a number of new openings, predominantly by US brands, which are set to transform the Regent Street offer. Directly opposite the Kate Spade unit, which was previously occupied by European brand Esprit, two major stores from Michael Kors and Ralph Lauren Polo are soon to be unveiled. While a little further along the street at number 200, the former Jaeger flagship is soon to be transformed into a store for Coach and its sister brand Stuart Weitzman.
British high street brand French Connection has just vacated a large unit at the Oxford Circus end of the street with the new occupant yet to be announced.
The Regent Street site joins existing stores in Westfield, Sloane Square and Covent Garden for Kate Spade, which also has an outlet in Bicester Village.
“We remain focused on our two key axes of growth – geographic expansion and product category expansion and selected the Regent Street location based on customer demand and existing success in this market,” said Kate Spade & Company CEO Craig Leavitt. “This progress further establishes our foothold in the European region as we move toward our vision of becoming a powerful, global, multichannel lifestyle brand.”