Shoppers plan to spend £162 each on average online in post-Christmas sales
Shoppers are planning to spend £162 each on average online in the post-Christmas sales, totalling £2.6bn in sales.
Much Boxing Day sales shopping this year will need to be done online as more non-essential retail across London, much of the South East and East of the country are placed under the strictest Tier 4 coronavirus measures.
Clothes and shoes are at the top of people’s sales wish-lists, with 27% of shoppers intending to buy them, followed by food and drink (23%), homeware (20%) and stationery (18%), the research from Barclaycard found.
A third (33%) of people also plan to spend more in the post-Christmas sales than they did during Black Friday and Cyber Monday, with the main reason being the belief that the post-Christmas deals are better.
The research found Boxing Day is the most popular day to start sales shopping, with more than a quarter (27%) surveyed in early December looking to make purchases on this day, up slightly from 2019 (25%).
A quarter (25%) of sales shoppers will be looking for presents for themselves as they deserve a treat due to the impact of the coronavirus pandemic, while a similar proportion (24%) will be treating friends and family more than usual, for the same reason.
A thrifty 22% are also taking advantage of the Christmas sales to buy last-minute presents for loved ones they will not be seeing over the festive season.
Six in 10 (61%) people surveyed said they would not consider shopping with a retailer unless they have a sale on.
A third (33%) of people surveyed said money saved by not socialising in 2020 had helped them to finance Christmas, with 22% expecting to spend more in the sales as a result.
But just over two-fifths (41%) of those who had saved money had put it into savings.
Rob Cameron, chief executive of Barclaycard Payments, said: “The Boxing Day and post-Christmas sales are much-loved British traditions and, following a tough year, retailers will be encouraged to see that shoppers are feeling generous this festive season.”
More than 2,000 people were surveyed across the UK by Opinium on behalf of Barclaycard between December 1 and 3.
