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Shop Direct to rebrand to The Very Group

Alice Ierace
27 March 2019

Online shopping group Shop Direct has announced plans to rebrand to The Very Group, bringing its name and identity in line with its flagship consumer brand

The new corporate identity will be unveiled later this year and it will support Shop Direct’s ambition to recruit hundreds of roles in data and technology by drawing on Very’s widespread brand awareness.

Launched in 2009, Very is now a £1.4bn-brand with 2.82m active customers and an average of over 1m daily website visits.

Henry Birch, group CEO at Shop Direct, said: “Rebranding Shop Direct to The Very Group will be a clear marker of the next chapter in our development. The new name will bring us in line with Very in its 10th year and step change our ability to attract the world’s best talent.

“The new identity will also help to foster an even closer emotional connection between our people and our customers, which is vital as we continue to improve our proposition and deliver the best possible shopping experience.”

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