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Shoeaholics opens UK's largest shoe store in Westfield London

Lauretta Roberts
10 May 2021

Kurt Geiger has opened the largest shoe shop in the UK in the form of a 25,0000 sq ft branch of its discount chain Shoeaholics.

The Shoeaholics business was opened by Kurt Geiger as an online only proposition in 2014 selling off-price products from 150 well-known brands such as, Aldo, Carvela, Steve Madden, Kurt Geiger, Birkenstock and Skechers. Sales hit £25m in 2020 and demand surged during the pandemic.

This latest store, which covers the area of nine tennis courts, holds 20,000 pairs of shoes. It joins branches of Shoeaholics already opened at Oxford Street, Cheshire Oaks Designer Outlet, Livingston Designer Outlet, Birmingham NEC Designer Outlet, Dalton Designer Outlet, and Swindon Designer Outlet.

Mark Hoyal-Mitchell, head of Shoeaholics, said: “Shoeaholics has seen a huge increase in demand throughout the pandemic with individual consumer spend in many cases three times the norm. I am delighted to have opened our flagship store at Westfield London, it’s the biggest shoe store in the UK and we expect to see consumer demand to continue to increase, especially as we come out of lockdown.

“We have made a conscious effort to build on the momentum from the last year and have done this by opening seven stores since last year during a time when other retailers are leaving the high street. This is a confident move that reflects both the UK’s continued love for shoes and consumer focus on value in these uncertain economic times."

Hoyal-Mitchell said he believed the brand had an opportunity to expand and exploit a gap in the market as department stores closed.

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