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Shini Park, Amira Khan and Arabella Greenhill champion "high low" dressing for Barbour Modern Heritage

Sophie Smith
01 October 2021

Barbour has launched a new campaign to highlight the importance of fundamental premium basics and "high low" dressing with its debut Modern Heritage collection.

The campaign, featuring founder of Cubicle, content creator Shini Park, Amira Khan and Stylist fashion director Arabella Greenhill, aims to show the versatility of Barbour’s latest luxury womenswear collection, called Modern Heritage.

Nicola Brown, Head of Womenswear at Barbour, said: “Modern Heritage reflects the way women spend their time today.

“With more time spent at home whether it is for leisure or work, our customers want clothes that are elegant and stylish enough to attend an online meeting but are also comfortable and relaxed.

“Equally when spending time out of the home, they are looking for classic investment pieces that are smart, functional and will last for many seasons.”

The AW21 collection embraces investment pieces, inspired by Barbour’s Scottish roots, designed for today. The designs have a contemporary spin and introduce tartans Hessian and Hawthorne, which feature throughout the range.

At the heart of the collection are Barbour’s signature trench coats and quilted jackets, influenced by the Barbour archive. In addition to outerwear, the collection also features dresses, knitwear and blouses.

Barbour’s Modern Heritage collection is currently available on the Barbour website and in-store.


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