Shelley Bransten joins board of directors at resale provider Trove

Re-commerce company Trove, whose technology and innovation power resale services for lululemon, Levi’s and Patagonia, has appointed Shelley Bransten to its board of directors.

Bransten has more than two decades of experience working at the intersection of retail and technology. As Corporate Vice President of Global Retail & Consumer Goods Industries at Microsoft, Bransten partnered with consumer brands and retailers to help digitally transform their businesses with Microsoft technology.

Prior to joining Microsoft, Bransten spent nearly 16 years as a senior marketing executive at Gap Inc., setting the vision and execution of world-class CRM programs for Gap, Banana Republic and Old Navy.

Commenting on the appointment, Andy Ruben, CEO of Trove said: "Shelley Bransten brings unparalleled retail, technology and marketing expertise to our board, combined with a passion for sustainability and building the circular economy.

"In addition, she’s a highly respected thought leader and business influencer whose vision has helped guide the retail industry for many years. We’re extremely pleased to welcome Shelley to the board and we’re confident that her contributions will benefit not only our own business, but the entire retail industry."

Bransten added: "Re-commerce is growing faster than traditional retail because consumers are increasingly aware of the need for all of us to prioritise sustainability and extend the lifespan of products we buy.

"That makes it crucial for brands to take control of their own resale and take-back channels and maintain their direct relationships with their customers. I’m honoured to join the board of a company whose business model and mission align so closely with my own values and the goals I’ve supported throughout my career."