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Shein named UK's most size inclusive swimwear brand

Tom Shearsmith
17 May 2022

Fast fashion giant Shein has been named the most size inclusive swimwear brand in the UK, according to new research by WeThrift.

According to the research, Shein was revealed as the most size inclusive swimwear brand, boasting 9,345 plus size options, ranging from size 6 to size 22.

Despite the brands controversy, Shein has grown in popularity in recent years on social media platforms like TikTok, where users commonly hashtag #SHEINhaul in videos to showcase items they have bought from the website.

Next ranked in second place with 513 plus size swimwear products, and Laura Ashley following close behind with a total score of 509 plus size options, with sizing from 2 to 30.

Concluding the top five was ASOS with 471 items and Boohoo with 158 items. Though ASOS features a smaller amount of plus size options on their site, they have a larger selection of sizes that range from size 4 to 32. Boohoo sizes ranged from 4 to 28.

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