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Shein furthers ties to UK with debut pop-up in Liverpool

Chloe Burney
10 April 2024

Shein is laying down more roots in the UK, first with an HQ in Manchester and now with its debut pop-up shop at Liverpool ONE.

The global e-tailer's first pop-up shop of 2024 will be taking place on South John Street in Liverpool ONE for one weekend only - from Friday 19 April to Sunday 21 April.

It will showcase the latest Spring/Summer including partywear, workwear, swimwear and Curve collections, as well as its beauty range Sheglam. Not only will the pop-up bring Shein's collections to life, but it will also offer complimentary photo moments, live fashion illustrations and makeovers.

The brand's highly-anticipated fashion label, Musera, will also be available to shop in person for the first time. Musera, which is made up of monthly drops of trend-driven styles, was curated by Shein's new team in Manchester.

Shein recently opened a hub in Manchester, which is the home of the UK fast fashion industry housing HQs for the likes of Boohoo and In The Style.

Shein recently made headlines for being in talks to list an IPO on the London Stock Exchange. It was initially reported that Shein was in talks with London Stock Exchange bosses at the end of last year. Should it go ahead in London, the Shein float would be one of the biggest blockbuster IPOs in the UK in many years.

In the lead-up to the potential float, according to sources, the fashion giant recorded £35 billion ($45 billion) in gross merchandise value in 2023.

The group’s profits surpassed the £557 million ($700 million) of net income it generated in 2022 and £880 million ($1.1 billion) in 2021. To put it in context, H&M reported net profits of £652 million (SKr8.7 billion) and Inditex reported net profits of £4.6 billion (€5.4 billion) in 2023.

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