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Sheep Inc. secures £5m investment to 'radically redefine' fashion industry

Tom Bottomley
26 March 2025

Sustainable fashion brand Sheep Inc., known for its "industry first" carbon negative supply chain and premium Merino wool garments, has secured an investment of £5 million in a Series A funding round.

The investment, which was led by impact investment holding company Inside Out LLC - founded by environmental advocate Suzy Amis Cameron - will fuel Sheep Inc.’s mission to "radically redefine" the fashion industry. Other investors include former Deloitte partner, Blair Knippel and entrepreneur Erik Stangvik.

Sheep Inc. co-founder, Edzard van der Wyck, said: "We are incredibly excited to partner with Inside Out. Suzy, Erik, and Blair share our vision for redefining the fashion industry - environmentally, socially and technologically.

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"This partnership not only fuels our growth but accelerates our ability to set new industry standards. We are inspired by the vision Inside Out is creating and look forward to what we will build together."

As a flagship investment within Inside Out’s Fashion, Textiles, and Home division, Sheep Inc. has the potential to scale its regenerative supply chain expertise and Connected Dot technology across Inside Out’s broader portfolio, "accelerating change beyond its own brand".

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Suzy Amis Cameron, who is also the CEO of Inside Out LLC, added: "Sheep Inc. stands at the forefront of responsible fashion. With its pioneering carbon negative production, regenerative Merino wool, and innovative Connected Dot technology, Sheep Inc. is setting a new benchmark for transparency and quality.

"We are thrilled to support their expansion, knowing their unwavering commitment to ethical business practices and craftsmanship aligns perfectly with our mission to drive meaningful change across industries."


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