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Shaun Wills to return to Superdry as Chief Financial Officer

Tom Shearsmith
11 February 2021

Superdry has confirmed the appointment of Shaun Wills as Chief Financial Officer, returning to the role he previously held at the company between 2012-2015.

Willis is currently Finance Director for Clothing & Home at Marks & Spencer, a position he has held since April 2018. In this role he has financial accountability for M&S's £3.5bn non-food business turnover, and has played a key part in developing and implementing the transformation strategy for that part of the business.

Prior to joining M&S, Willis held a series of senior finance and operational roles in a number of major retail businesses over a 30-year career in the sector.

Willis will join the Superdry Board as an executive director at the end of April, with interim CFO Benedict Smith remaining in his position during the coming months to ensure an orderly handover between himself and Shaun.

Superdry CEO Julian Dunkerton said: "After a thorough process to identify a new CFO, led by our independent director Alastair Miller, Shaun emerged as the outstanding candidate for the role.

"Over the past three years, he has gained experience as a finance director at the very highest level in retail at M&S, and he knows our brand and business well. This will be invaluable as we emerge from the challenges of Covid and accelerate the reset of Superdry."

Wills added: I am delighted to be returning to Superdry, a world class brand which I am really passionate about. This is a great opportunity to work with the Board, Julian and all the team to accelerate the reset of the business and restore Superdry to its rightful position as a leading global brand."

Last month, Superdry announced sales slumped -24% to £282.7m in the half-year to 24 October 2020 as the group lost 23% of its owned-store trading days due to COVID-19.

In December 2020, Founder Julian Dunkerton has been appointed as permanent Chief Executive, following his return to the top job after a boardroom coup.

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