Shapermint launches in UK following 'major US success'
Shapermint, which launched in 2018 and is now one of the largest size inclusive shapewear and intimates brands in the US, has now launched in the UK with a dedicated e-commerce website.
The brand currently serves over 12 million customers worldwide and has had huge success in the US, particularly through Walmart and Amazon.
Known for its comfort-first approach, inclusive sizing (XS–4XL) and commitment to unretouched imagery, Shapermint is bringing its viral bestsellers - including wireless bras, shaping camis, shorts and leggings – to British consumers directly for the first time.
Hero styles such as the ‘All Day High Waisted Shaper Short’ and ‘Supportive Comfort Wireless Bra’ have become "cult favourites", celebrated for "buttery-soft sculpting fabrics, seamless construction and everyday wearability".
Gabrielle Richards, Brand Director at Shapermint, said: "We’re seeing a shift in consumer expectations around shapewear – it’s no longer about squeezing into something restrictive for a night out.
"Today’s shopper is looking for comfort-first, confidence building pieces they can wear all day. The UK is a natural next step for our global expansion, and we’re excited to meet this audience where they are."
Shapermint is worn and championed by body confidence advocate and British model and influencer, Iskra Lawrence, who has 5.2 million followers on Instagram, so the brand already has a UK audience ready and waiting to snap up its designs.
