Shaftesbury tackles sustainability efforts with Good On You's help

Shaftesbury PLC, which owns and manages village destinations in London’s West End, has announced a partnership with Good On You, fashion’s go-to source for brand sustainability ratings.

Shaftesbury is working towards a sustainable future, striving to reach net zero by 2030. The aim of the partnership with Good On You is to help the company take a knowledgeable approach to select more sustainable brands as well as help its existing retail tenants with progressing their sustainable practices.

Good On You x Shaftesbury will focus on supporting Shaftesbury’s retail businesses across Carnaby, Soho, and Seven Dials to improve sustainability ratings.

Samantha Bain-Mollison, Shaftesbury’s Retail Director, commented: "Good On You x Shaftesbury is a first of its kind and we’re excited to see what this relationship will deliver for our tenants and consumers.

"This is the next step in our mission to build more sustainable communities. It will enable us to not just consciously collaborate with ethically conscious brands but actively support and promote their positive steps towards sustainability."

Recent research uncovered that 63% of shoppers want the brands they buy from to actively promote sustainability. According to WGSN, this is driven by Millennial and Gen-Z consumers, 90% of whom want fashion businesses to break down their environmental and ethical values for all to see.

Good On You is providing Shaftesbury access to Good Measures, which is an innovative sustainability hub that it launched with FARFETCH. Good Measures gives brands a comprehensive view of their current sustainability rating and provides guidance on where and how they can improve.

Sandra Capponi, Co-Founder of Good On You, added: "Shaftesbury is in an exciting position to help drive change on some of the most critical issues we face. Achieving meaningful progress on sustainability isn’t easy. It requires leadership and collaboration across many layers of our society."

This news follows Shaftesbury's "rapid rebound" in the West End economy in its full-year results. The company reported a 28% increase in net property income to £82.8 million for the full-year ending 30 September 2022.