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Pride in London opens pop-up store on Foubert’s Place

Tom Shearsmith
28 June 2022

Shaftesbury has announced that the Pride in London pop-up has opened its doors on Foubert’s Place, marking the 50 year anniversary of Pride.

The pop-up offers a safe space for London's LGBT+ community, and is located at 15-17 Foubert’s Place - just off Carnaby Street - open through 3 July 2022.

The Pride in London store features comfy daytime lounge areas in partnership with partners IKEA and Coca Cola, and sells an assortment of gender-inclusive Pride merchandise. The store is also home to an interactive social media wall and will serve as a meeting hub for the community.

On top of these social spaces, Pride in London is producing a series of evening events, in the build up to the Pride parade on Saturday 2nd July, and in celebration of Pride Month.

Pride in London’s store and stalls offer the official 50th anniversary clothes and accessories. All profits raised from the store go towards Pride in London's Unity Fund which directly supports LGBT+ community projects and individuals.

Brian Bickell, CEO at Shaftesbury, said: "We are delighted to welcome the Pride in London pop-up to Carnaby to mark their 50th anniversary. With the LGBT+ community being so present in the area it is important to us at Shaftesbury to mark the anniversary and to show our support for the community and beyond. Soho has embraced the LBGT+ community for generations so it’s fitting for us to mark this important Pride anniversary."

Edward Charlton-Hassal, Deputy Head of Retail and Merchandising at Pride in London, added: "It has been a genuine pleasure to be part of Pride in London's store. I have worked in the retail industry for the best part of 10 years and I have never seen such passion for a project come together. People from across the community united, helping to create the space.

"Our store is a community hub for LGBT+ individuals and groups to meet and socialise in a safe environment. My favourite moment has been speaking with a mother of two who were attending their first pride this year in Yorkshire. They came for a chat and to understand more about pronouns and how she can be the best ally!"

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