Shaftesbury announces Carnaby's support of Earth Hour with iconic arch takeover
For the second year running, Carnaby Street’s iconic arch will play host to some of the world’s most loved wildlife including blue whales, tigers, walruses and an orangutan, in support of Earth Hour, the world’s biggest switch off event.
The reveal of this year’s arch marks the countdown to Earth Hour and highlights the important message that, with wildlife populations having declined by 60% in the last 50 years, we must come together and call for urgent action to stop devastating climate change and nature loss worldwide.
On Saturday 30 March at 8.30pm, millions of people around the globe switch off their lights for one hour and organise events – at home, in their community or in their towns or cities – to show they want to protect our amazing planet. Lights will be switched off on Carnaby Street between 8.30pm – 9.30pm to show support for the global movement.
Simon Quayle, Director at Shaftesbury, said: “We are proud to again show our support to the Earth Hour campaign. The cause is one close to our hearts and part of our pledge to help Carnaby to become more sustainable. We have recently launched Carnaby Feels the Love, an initiative to showcase how we and our tenants are already committed to the sustainability movement and to highlight their community, charity and environmental pledges.”
“With climate change wreaking havoc on our wildlife, forests being destroyed and plastic choking our oceans, Earth Hour is vital. It gives a powerful voice to millions of people. We’re thrilled to have the support of Shaftesbury this Earth Hour and hope this beautiful arch will inspire people to use their #VoiceForThePlanet and call for urgent action to reverse the damage and restore nature,” said Gareth Redmond-King, Head of Climate Change at WWF UK.
WWF’s Earth Hour has become a global phenomenon with millions of people coming together to celebrate our planet and promise to protect it. Last year in the UK, 10m people took part, along with over 7,000 schools, 400 landmarks and thousands of businesses and organisations including Big Ben, Palace of Westminster, Buckingham Palace and Cardiff Castel.