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Sex Education's Aimee-Lou Wood stars in Levi's SS22 campaign

Sophie Smith
28 March 2022

Levi’s has announced BAFTA-award winning actress Aimee-Lou Wood as the face of its SS22 campaign, which celebrates the nostalgic style of "jeans and a nice top". 

Starring in Netflix's comedy-drama Sex Education, Aimee-Lou Wood is very familiar with throwback style due to the show's nostalgic film and fashion references.

Captured in a “playful” film and series of stills, Aimee-Lou Wood showcases “her forever favourite uniform: Levi’s Jeans and a nice top”.

For SS22, Levi’s pays homage to the archives through the introduction of the 501 90s. This style offers a relaxed fit through the seat and the leg, aiming to capture a "casual, relaxed look with just the right amount of attitude".

Anit Van Eynde, VP Brand Marketing Levi’s Northern Europe, said: “Jeans are such an important component of women’s wardrobes today. Levi’s created the first ever blue jean for women in 1934 and over time Levi’s has always been front and centre when it comes to style and individuality. We’re delighted to have Aimee as part of the family, showcasing her favourite ways to wear denim again-and-again, with a new spin each time. ”

Aimme-Lou Wood added: “If my mum taught me one thing, it’s that you need jeans and a nice top - and that’s basically it. I’ve come to rely on my trusty pair of Levi’s jeans and a nice top for any occasion. It’s a look that never goes out of style and can be worn time and time again – you can dress it up, dress it down, be yourself, all in a failsafe pairing. I’m thrilled to see a makeover of the fit this season with the introduction of the 501 90’s."

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