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Seven Dials to host an exclusive Pride pop-up store

Alice Ierace
05 June 2019

In conjunction with this year’s Pride in London, Seven Dials will be hosting an exclusive Pride pop-up store from 8 June until 12 July in collaboration with Mary Portas "Queen of Shops".

The 2019 celebration will be particularly significant as the theme – #PrideJubilee – looks back over the last 50 years since the Stonewall Uprising; the night that started a global movement. The #PrideJubilee marks 50 years of activism, protests and victories that have made Pride what it is today.

Mary Portas’ creative agency, Portas, are working with Pride in London to curate the design of the "street party" themed Seven Dials' anniversary store. Posters and archive footage have been used as inspiration to for the look and feel, the venue itself will act as a traditional shop as well as providing a space for the LGBT+ community and Pride in London’s partners to connect, share and host a series of one-off exclusive events.

Brian Bickell, Chief Executive of Shaftesbury, commented: “We are proud to be a Pride partner and once again donate space for a Pride shop and community hub. This year on Neal Street, Seven Dials in the heart of the West End, the space will be a fantastic addition to the Pride festival, one of London’s largest and most successful events.”

Kieron Yates, Head of Retail and Merchandising at Pride in London, added: “We’re really excited to have such a fantastic space for our pop-up once again, and of course we’re looking forward to helping kit everyone out for Pride this year - with a great range of clothing, flags, badges and more, for every community. The store also serves as an incredibly important space for community groups, and we’re working on a fantastic programme of events curated by a wide variety of organisations, meaning there will be something for everyone.”

Pride in London takes place in the capital on Saturday 6 July. For more information, visit

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