Seraphine unveils refreshed look with modern approach to maternity dressing

Seraphine has unveiled a new look and modern approach to maternity fashion, redefining how women dress through every stage of pregnancy.

With a dedicated team of in-house designers, the brand prides itself on understanding the evolving needs of a woman’s body during pregnancy and creating clothing that offers both comfort and style throughout this transformative time.

Launching today, its fresh approach seeks to "redefine maternity fashion", prioritising style without compromising the quality Seraphine is known for.

As part of the relaunch, the business is championing form, function and fit - continually innovating and expanding the possibilities of maternity fashion.

To achieve this, Seraphine has dedicated time to understanding how women want to dress throughout pregnancy, addressing not only their practical needs but also their emotional connection to style and self-expression.

The relaunch went live on 30 April, unveiling an updated website designed to reflect the brand’s new look.

A spokesperson for Seraphine said: "Just because you are pregnant, you shouldn’t have to compromise on your personal style. After all, pregnancy can be a time of great celebration, a time to have fun with fashion and embrace your changing body shape…as challenging as that can be.

"Our designs adapt to the changing needs of pregnancy. They're full of hidden details and functionality that allow the fit to evolve as the body changes - always working with a woman's body, rather than against it.

"And we're continually watching the culture and reading the trend cycle. Taking inspiration from how our woman likes to dress when she isn't pregnant allows us to build collections that feel like an easy, natural extension - and reflection - of our woman's existing personal style."