Seraphine enters administration with majority of staff made redundant

Maternity fashion brand Seraphine has entered administration after failing to secure new investment, resulting in the redundancy of most of its 95 employees.

Advisors from Interpath were appointed as administrators on 7 July 2025, with the business having now ceased trading.

It follows a period of trading challenges for Seraphine, exacerbated by fragile consumer confidence that has negatively impacted sales.

The company relaunched its brand identity earlier this year, with a renewed focus on form, function and fit. However, with pressure on cashflow continuing to mount, the directors of the business sought to undertake an accelerated review of their investment options, including exploring options for sale and refinance.

With no solvent options available, the directors have taken the decision to file for the appointment of administrators. It will be providing all available support to those impacted, including supporting them with claims made to the Redundancy Payments Service.

Will Wright, UK CEO of Interpath, said: "Over the past 23 years, Seraphine has grown to become a well-known and well-lovedmaternity brand, known for its blend of comfort and style.

"Unfortunately, the strong economic headwinds that have beenimpacting a number of the UK’s high street and online retailers, including rising costs and brittle consumer confidence, have proved too challenging to overcome."

Interpath is now exploring options for the business and its assets, including the Seraphine brand.

Founded in 2002, Seraphine is an international retailer of maternity and post-natal fashion. Its flagship store is located in Kensington High Street, London, and the company also retails via its online platform and other well-known stockists.