Sephora to embark on largest ever US store expansion programme
Beauty retailer Sephora is to embark on the largest ever US store expansion programme - in a clear signal of its confidence in the future of the bricks and morter shopping experience.
Starting this month, more than 60 stand-alone stores will be opened across the US, along with 200 new concessions inside Kohl’s stores by the end of 2021.
New stores, which will be focused in off-mall locations, will feature a sleek architectural and visual design with new lighting enhancements to offer shoppers "a better beauty experience."
The Sephora at Kohl’s stores will offer a "prominently located, fully-immersive, premium beauty destination, designed within a 2,500 square foot space."
Kohl’s shoppers will receive the signature Sephora look, feel and experience at these locations, with a unique range of over 100 makeup, skincare, hair, and fragrance brands.
