Sellier launches in Flannels in Belfast and makes pop-ups in Liverpool and Glasgow permanent

Luxury resale platform Sellier is launching a new permanent concession in the Flannels store in Belfast tomorrow, 19 June, and is making its pop-ups in Flannels in Liverpool and Glasgow permanent fixtures in-store.

The move suggests there has been a "significant increase in regional interest for luxury brands as well as a shift in customer behaviour".

As in Liverpool and Glasgow, where the pop-ups were originally trialled in late 2023, the Belfast concession will feature a curated collection of rare handbags and accessories from top-tier brands, including pre-loved pieces from Chanel, Hermès, Dior and Louis Vuitton.

The collection has been handpicked exclusively by Sellier Co-founder, Hanushka Toni, in collaboration with Flannels.

Toni said: "We are incredibly excited to partner with Flannels for the second time, following our hugely successful pop-ups last year. This once again highlights the hunger for access to the luxury goods market within regional locations, shown by the move to make our Glasgow and Liverpool pop-ups permanent.

"Flannels has been a leader in this movement, ensuring that customers across the UK can access luxury ‘superbrands’ in-person without the need to travel long distances.

"We hope this partnership signifies a broader shift towards making luxury accessible to everyone. That’s the core message of our collaboration and we are excited to continue our expansion of the luxury resale market together."

Each pre-loved item for sale by Sellier is meticulously inspected by a team of in-house authenticators, as well as via AI authentication technology from Entrupy to confirm credibility.

In March this year, Sellier launched a new pre-loved luxury app called Sellier Selected using AI and human curation, which is available to download on iOS and Android devices.