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Selfridges unveils Casablanca’s AW21 women’s collection with new installation

Tom Bottomley
17 August 2021

Selfridges has today revealed a new installation with Paris-based luxury fashion brand Casablanca, launching its AW21 womenswear collection in the London department store’s atrium space from 17 August–5 September 2021.

The full spectrum of the collection includes the brand’s iconic silk shirts, chic tailoring, and new line of handbag styles, with this being the first time Casablanca’s womenswear has been made available in-store, having only launched womenswear (following success with menswear) in August 2020, with an exclusive 15-piece capsule collection with Net-a-Porter.

Jeannie Lee, Head of Womenswear at Selfridges, said: “We are so excited for Casablanca’s takeover of our atrium space. We are thrilled to be able to give the brand an opportunity to present their full vision to our customers, as well as introducing the brand into our womenswear edit.”

Charaf Tajer, Creative Director at Casablanca, commented: “As an emerging brand, we are honoured to create our own Casablanca get-away for customers inside such an iconic store, and continue our relationship with Selfridges in such an innovative manner.”

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