Selfridges unveils Bianca Saunders' AW21 men's collection with new installation
London-based designer Bianca Saunders has revealed her first installation in Selfridges' menswear atrium, launching from 18 October – 21 November 2021.
The installation space will feature the 2021 ANDAM fashion award winner's "Superimposed" AW21 collection, which pushes Saunders' continuous notion of how there is movement within masculinity. The collection includes the designer's signature misfit creased shirts, Y neck-lined tops and newer chic textures for both outerwear and bottoms.
Each garment is made from familiar fabrics found in a modern wardrobe - from nylon and leather to cotton and denim - which Saunders applies garment manipulation including creasing and shirring to counter the traditional notions of gender and masculinity while subtly introduce feminine aspects to the menswear offering.
“I was super excited to be invited to create an installation as a part of introducing my brand to Selfridges. Selfridges has always been a department store that holds such high recognition with a great reputation of representing the best brands in the best possible way. It was so special to me to have this opportunity for an independent brand coming out of the global pandemic," said Bianca Saunders, designer and creative director at Bianca Saunders.
The designer has gone from strength to strength since 2020, with a two-season global collaboration with iconic denim brand Wrangler for her SS21 and AW21 collections. Saunders, whose pieces have captured celebrity attention from the likes of Kanye West, WizKid and LaKeith Stanfield, was recently announced as a semi-finalist for 2021s coveted LVMH Prize and shortlisted for the BFC/GQ Designer Menswear Fund.
Ajani Dowey, buyer at Designer Street and Designer Studio at Selfridges said: “We are delighted to welcome Bianca Saunders to the Menswear Atrium at Selfridges giving the brand a wonderful opportunity to showcase the Superimposed collection. The distinctive style of Bianca’s designs is something we can’t wait for the Selfridges customer to enjoy and this pop up furthers our ongoing commitment to supporting young designers.”