Sustainable luxury footwear brand INUIKII arrives at Selfridges

Swiss based eco-luxe footwear brand, INUIKII, has expanded its UK footprint with its arrival at Selfridges' Oxford Street store. 

Designed in Switzerland and handmade in Europe, the sustainable brand will be launching its bestselling Classic Sneaker range in a selection of colourways including black, beige, olive and taupe for AW21.

Available from £210, INUIKII’s autumn/winter collections are lined with European shearling, a biodegradable, breathable and naturally thermostatic organic material. The sole of its Classic Sneaker features a patented, 100% natural rubber, providing not only comfort but also an extreme grip for all weather conditions.

“Quality, fun and sustainability are at the forefront of mind when we design a new collection together. We love to experiment with fine-quality leathers and unusual materials, with many different textiles, glittering sequins, colour prints and gleaming metals," said Cinzia and Alessio Maag, Founder & Creative Director and Chief Creative Officer of INUIKII.

"Our ultimate aim is to allow the wearer of each of our shoes to feel stylish and comfortable, but most importantly when they put on our shoes, they create an individual personal fashion statement that is all their own, while not costing the earth.”