Selfridges launches sustainability-focused Christmas shop

Selfridges has unveiled its Christmas shop, available in London and online, with a smaller selection in Manchester and Birmingham.

The Christmas Shop builds on Selfridges on-going commitment to change the way consumers shop with half of all products in the Christmas Shop, including decorations, crackers and cards, having one or more sustainable attributes.

The new sustainable collection features dozens of brands including many artisan and small enterprises, often UK based, and over 1,000 different product lines – it is by far, the largest sustainable collection Selfridges has ever sold from its Christmas Shop.

The unique earth-conscious edit falls in line with Selfridges’ transformational sustainability initiative, Project Earth, which aims to change the way we shop.

Through Project Earth, launched this summer, Selfridges commits to ensuring that the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025.

New and exclusive for Christmas 2020, Selfridges launches "Thie Workshop" - a Santa-style workshop offering personalised decorations, gifting sacks, stockings and crackers. Thie Workshop is a sustainable brand using planet-friendly organic cotton, recyclable card and paper and reduced plastic packaging.

The company is yet to announce a release of a Christmas clothing collection, with an announcement anticipated before November.

Last month, John Lewis launched a 3D tour of its newly opened London Oxford Street Christmas Shop, which customers can digitally walk through and shop online.

Earlier this month TheIndustry.fashion reported that 71% of shoppers will be put off doing their shopping in-store this Christmas due to COVID-19 restrictions.