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Selfridges launches RESELLFRIDGES: THE WEDDING offering pre-loved outfits for brides, grooms and guests

Lauretta Roberts
02 August 2021

Selfridges is offering brides, grooms and wedding guests the chance to pick up one-of-a-kind pre-loved and vintage wedding outfits and accessories at its RESELLFRIDGES: THE WEDDING pop-up at its Oxford Street flagship and online.

The five-week pop-up forms part of the department store's wider sustainability initiative,  Project Earth, and comes on the back of Selfridges having been granted a license to stage weddings with a difference this summer.

Based in the "Corner Shop" – a ground floor space dedicated to an ever-changing roster of retail experiences – and on its website, RESELLFRIDGES: THE WEDDING includes everything needed to complete a wedding wardrobe, from designer dresses, to upcycled menswear suits, to vintage wedding rings and accessories, as well as upcycling services and a rental offering for the entire wedding party.

Selfridges Executive Buying & Merchandising Director, Sebastian Manes, said: “This year more than ever, our customers are being more considered in how they live and shop and weddings are no exception. As we continue exploring circular models through Project Earth, we’re excited to bring a unique experience to Selfridges for brides, grooms and guests looking to celebrate weddings in a more earth-conscious way. From vintage bridal dresses, to upcycled suits, to services that help to reimagine special pieces, RESELLFRIDGES: THE WEDDING is the destination for planet-positive weddings this summer.”


During the next five weeks, the Corner Shop will also be home to upcycling and repairs services for those looking to "reimagine treasured outfits". Through The Restory, customers can repair a broken handbag, repaint leather scuffs or re-dye a favourite pair of heels. In addition, sustainable fashion marketplace RETURE will launch a physical space for the first time ever and can upcycle, reconstruct or refashion any item into something special – whether it’s a vintage wedding dress or suit.

The initiative has been curated by the "masters of pre-loved", including stylist Bay Garnett. Visitors to the Corner Shop will find an array of specially curated vintage edits from ReSee, Rokit Vintage and Vout Vintage, alongside a collection from Mon Vintage, featuring iconic pieces from brands such as Alexander McQueen, Yves Saint Laurent and Alaïa – as well as its newly launched bespoke sourcing service, where it sources particular pieces and collections for a special event.

Meanwhile Clothsurgeon’s upcycled and repurposed menswear pieces offer "an exciting new approach to groom dressing". The accessories edit includes pieces sourced by renowned vintage jewellers Jennifer Gibson, Susan Caplan, as well as contemporary brands Anna + Nina, The Vintage Trap, and Pawnshop London. There will also be an edit from London institution The Vintage Showroom.


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