Selfridges launches 'Le Bleu' Jacquemus + Selfridges concept for May

Jacquemus has launched a special project at Selfridges Oxford Street and online, featuring exclusive product edits and immersive experiences throughout May.

The "Le Bleu" concept will be taking up residence in the flagship's creative retail space, The Corner Shop and will stock a selection of exclusive products including hoodies, t-shirts and towels as well as an edit of the Le Splash ready-to wear collection, and its photography book.

The space offers a surrealist reimagination of Jacquemus founder Simon Jacquemus' own bathroom, and will be home to exclusive colourways of the brands iconic Chiquito and Bambino bags.

The brand will also make its London debut at Selfridges Mews, located directly behind the store with its JACQUEMUS2424 concept while an exclusive concept "Le Vestiaire" will offers visitors an immersive experience in The Old Selfridges Hotel.

Following previous launches in Paris and Milan, the popular vending machine installation will stock the Selfridges exclusive colourway Chiquito & Bambino and will be open to customers 24 hours a day.

Sebastian Manes, Executive Buying and Merchandising Director said: "Selfridges is thrilled to have worked on "Le Bleu* Jacquemus + Selfridges with the team at Jacquemus. This exciting project combines exclusive product with immersive experiences and continues to position Selfridges as the leading physical and digital platform.”