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Selfridges launches Christmas events schedule as it reopens stores

Tom Shearsmith
02 December 2020

Today, Selfridges has reopened its four UK stores in London, Birmingham and Manchester, welcoming back customers seeking Christmas experiences.

Four weeks after Selfridges launched its Christmas windows, the stores are fully decked out with Christmas gifts and festive displays as customers come back through the doors.

From now until Christmas the stores will be filled with new product launches and collaborations, alongside experiences and events for customers to enjoy, including DJs, Selfridges elves and Santa.

Today also marks the opening of Selfridges first ever Christmas market, the ‘Christmas Market on the Mews’, an outdoor Christmas Market showcasing London’s street food traders, curated in partnership with founder of Street Feast Dominic Cools-Lartigue.

Meave Wall, Stores Director of Selfridges, commented: “We have been so pleased to see how customers have embraced gift shopping online with us however we are delighted to welcome our customers back to store for the Christmas rush.

"There is nothing quite like the festive fun and excitement of a visit to Selfridges, and we have pulled out all the stops to ensure everyone who comes through our doors will find what they are looking for and more, whilst being thoroughly entertained in the process."

Selfridges Tree

Selfridges festive schedule includes:

Meet Santa:

Throughout December customers can meet Father Christmas in store through various bookable events and experiences including Breakfast with Santa, Storytime with Santa and Santa’s Elf School.  Online, Santa is available via Dial-A-Santa appointments for children to meet him one-to-one.

Prada Holiday:

Exclusive gifting destination, including personalised gift wrap to go from Craig & Karl.

Royal Mail at Selfridges:

An immersive in-store experience, which will feature a bespoke postal and Letters to Santa service, as well as experience gifting and fashion product, in partnership with Royal Mail.

Wardrobe Rental:

In store or from home via video appointment to select fashion & accessories pieces with the team at HURR, Selfridges exclusive rental partner.

Selfridges andSinkThePinkpresent:THE QUEENS HEAD PUB QUIZ

LGBT+ Friendly Selfridges Christmas quiz night, taking place online Thursdays 3, 10 and 17 December 2020, 8–9pm.

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