Selfridges and Disney unite for ‘A Most Magical Christmas’ with light shows, festive windows and exclusive collections
Selfridges and Disney have joined forces for a large-scale festive collaboration running across stores in London, Birmingham, and Manchester, and online at Selfridges.com.
The partnership brings together immersive experiences, exclusive collections, and displays celebrating Disney classics.
Selfridges and Disney launch "A Most Magical Christmas" with a sound and light show at Selfridges, Oxford Street, London.
At Selfridges London on Oxford Street, the store exterior is transformed with a custom Disney Castle façade and a light show inspired by Disneyland Paris’s Sleeping Beauty Castle.
Each evening from 5-9pm, a light and music show set to the Cinderella soundtrack features 100 metres of lights, 40 stars, the Jolly Roger, Cinderella’s carriage, and an 11-metre-tall Disney Castle.
Twelve Oxford Street windows also reinterpret Disney stories including Peter Pan, Sleeping Beauty, Alice in Wonderland, and Cinderella with hand-painted sets and interactive elements. Meanwhile, stores in Birmingham and Manchester feature displays inspired by Lady and the Tramp, Cinderella, and Fantasia.
In-store events will include the return of the Confetti Spectacle, featuring Santa, dancing Mickey Mouse-inspired baubles, and fashion fairy Stardust on 6-8 November and 5-13 December. From 1 December, shoppers can enjoy live music and DJ performances.
Cafés in all three locations will also offer Disney-themed treats, while the Cinema at Selfridges will screen classic Disney films alongside previews of Zootropolis 2 and Avatar: Fire and Ash. Plus, Disney Theatrical Group will host workshops and pop-up performances.
André Maeder, CEO of Selfridges Group, said: "We’re pushing the boundaries of retail with this once-in-a-lifetime collaboration.
"We’re beyond excited to share the magic with our customers and see the joy on their faces as they enjoy the light show on the façade, dive into the Disney windows and create memories at our spectacular experiences. This is truly set to be a most magical Christmas."
The Disney Store at Selfridges has also launched a new collection featuring Winnie the Pooh and Mickey Mouse reimagined in Selfridges’ signature yellow. On 11 November, the store will host a ‘Magic of Disney’ pin trading event, welcoming up to 250 guests.
It comes as more than 70 brands have collaborated with Disney across fashion, beauty, food, lifestyle, and toys. Around 80% of the products are exclusive to Selfridges, including a Cinderella-inspired stiletto by Christian Louboutin, Disney-themed bags from Coach, and beauty lines from Jo Malone London and Bobbi Brown Cosmetics.
Other collaborations include princess dresses by Huishan Zhang, sneakers from Golden Goose, and a Daisy Duck collection by GANNI. Menswear offerings include Mickey Mouse-adorned items from thisisneverthat and painted motifs by DUKE + DEXTER.
The Selfridges Corner Shop also offers Disney-inspired products from brands such as Cole Buxton, Nahmias, and Chateau Orlando, along with collections curated by Harry Lambert and British designers Macy Grimshaw and Yuura Asano. The second drop of the Harry Lambert for Disney x ZARA ‘The Lost Boys’ collection will also be available.
Elsewhere, as part of the creative campaign, Disney and Selfridges have produced bespoke animations available on their social channels, following Tinker Bell as she spreads pixie dust across London, Birmingham, and Manchester, culminating at each Selfridges store.
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Claire Terry, SVP Disney Consumer Products EMEA, said: "This extraordinary reimagining of classic Disney storytelling, brought to life through Selfridges’ retail spaces, is fun, engaging, and full of festive magic. We’re delighted to be bringing such special, memorable moments to shoppers from all over the world this Holiday."
