Follow us


Sekonda launches Build Your Watch concept to “bring personality back to the brand”

Tom Bottomley
23 July 2021

Putting the fun back into watches, Leicester-based watch maker Sekonda has just launched a ‘Build Your Watch’ platform that “puts the design process back into the consumer’s hands”.

The new platform features almost 10,000 combinations available for just £59.99, with no increase on price for customisations to the case shape, size, colour or strap.

In three easy to follow steps, men and women can use the “no nonsense tool” create a unique design, and even add an additional strap choice for just £10.

Sekonda, established in 1966, is owned by Time Products Limited, founded in 1938 and privately owned by Marcus Margulies, which comprises of a division selling luxury watches such as Hublot, Piaget and Audemars Piquet, as well as its volume business which includes Sekonda, Accurist, Seksy and Limit.


Paul Clarke, Marketing Director at Time Products, said: “Customisation is a growing consumer trend, especially so within the watch industry, so we have addressed this with the launch of our new ‘Build Your Watch’ online tool. Sekonda’s core purpose is to provide high quality and value for money watches for every occasion, and this watch builder is the perfect embodiment. Consumers can choose their case shape, size and colour as well as the dial colour and then buy multiple straps for their watch creating different looks for different occasions.

“There are just under 10,000 possible combinations so consumers are truly spoilt for choice. Everyone has unique styles and tastes, so this tool is for the fussiness we all have in us, while bringing fun and innovation to the Sekonda brand which helps us on our current journey of bringing personality back into the brand.”

Sekonda started out with a small collection of mechanical watches originally manufactured in Russia, but it now produces its watches in Hong Kong.

Free NewsletterVISIT