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Seen Group launches micro-influencer network 'Community x Seen'

Tom Shearsmith
16 May 2022

Seen Group has today launched its micro-influencer network, Community x Seen, aiming to democratise the beauty influencer space and afford nano creators with the opportunity to partner with leading global beauty brands and make their mark on the world of social.

The new beauty advocacy platform is an inclusive social network of more than 2,000+ nano beauty creators, everyday enthusiasts, and professional beauty specialists across the UK and USA.

Collectively, the creators will bring a level of authentic advocacy at scale for brands, shaping the social narrative to create a new form of beauty influence for obsessed audiences globally.

The network provides creators with a platform to elevate, educate and celebrate beauty brands through social content experiences, product sampling and gifting opportunities. The network also invests into creators through bespoke social up-skilling sessions and product rewards for gold, silver and bronze star creators.

Jane Walsh, SEEN Group CEO comments “Influencer marketing has grown to become such a core part of our business. We identified a real opportunity to use our expertise to discover, nurture and connect socially engaged new beauty creators with the best in global brands to unlock richer social beauty experiences.

“We are seeing that a volume of genuine peer to peer brand recommendations can work in parallel with higher, equity building and awareness driving influence to grow the beauty conversation, while simultaneously providing consumers with relatable knowledge via social to make more informed purchasing decisions through the voice of everyday, likeminded creators and beauty professionals. Ultimately, it’s about making the world of social beauty a more authentic, knowledgeable, and inclusive space for all”.

“The majority of our creators want to grow their social prowess and are looking for a network to share, learn and discover the latest developments in beauty. For many of them it’s a passion project and for some it’s becoming a second job. What we find compelling, is that they are looking for an avenue of expertise to help them elevate their voice and enter the beauty industry. For brands it’s an opportunity to open up their conversations to wider and new relevant audiences, for us, it’s an opportunity to unlock new career pathways for creators in order to grow the future of the industry”.

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