Seekology launches new retail store in Richmond

Seekology has opened a new store showcasing independent brands in beauty and wellbeing, in collaboration with bhuti, Richmond’s luxury wellbeing escape.

The new shop-in-shop features over twenty independent beauty and wellbeing brands, enabling customers to discover products they have never seen before as well as revisit some brands featured in Seekology’s original Richmond store.

Launched in 2019 by former John Lewis beauty buyer Rebecca Saunders, who handpicks each brand, Seekology features over 70 brands on their curated website and in-store and has recently been selected as part of the 2020 Small Biz 100. 

Seekology and bhuti are also working towards a programme of customer events for the Autumn, all within current social distancing guidelines.

Seekology also shared some exclusive in-store photographs with TheIndustry.fashion:

Rebecca Saunders, Founder of Seekology, said: "In these difficult times, collaboration is more important than ever. I am delighted to announce our partnership with bhuti, which will enable Seekology to continue with our mission of supporting independent beauty and wellbeing brands.

"We will continue to provide friendly, expert advice both in person at bhuti and via our free online consultations, meaning customers across the country can experience the impartial advice that we are known for.

"I am extremely excited to going back into physical retail, and believe that by providing an inspirational experience, telling the stories of independent brands and supporting entrepreneurs, we can buck the trend on the high street."

Samantha Trinder, Owner of Bhuti, added: "bhuti’s ethos of offering carefully curated things for the mind, body and soul is perfectly mirrored by Seekology and we are excited to be collaborating on this new opportunity to share wonderful independent brands with our clients."