Seasalt unveils surplus denim collection with Beyond Retro

Seasalt has announced its collaboration with vintage multiple Beyond Retro to produce a limited-edition capsule collection consisting of one-of-a-kind pieces made using repurposed denim.

Founded by Don Chadwick in Penzance in 1981, the family-owned Cornish clothing brand joined forces with Beyond Retro with the goal of giving "quality fabrics a second chapter while paving the way for a more responsible clothing future".

With the aim of reducing textile waste within the fashion industry, the offering features three classic Seasalt silhouettes, including cropped jeans, a pinafore dress and a chore-style jacket, all in patchwork denim.

Beyond Retro X Seasalt is part of the Cornish brand's newly launched Creative Circularity initiative: its effort to improve environmental and social impact across the product lifecycle.

Using recycled, pre-washed, pre-loved denim bypasses the manufacturing and dyeing process normally used for virgin denim. By using a precise number of patches for each piece in the collection, along with incorporating existing seams, any waste has been further minimised.

The collection is available in women's sizes 8-18 and will be available online and in selected Seasalt stores from 2 March. This includes Edinburgh, Leeds, and Falmouth. Prices range from £125 for the Circular Calican Dress to £145 for the Circular Reading Rocks Jacket.

Seasalt Chief Creative Officer, Laura Watson said: "Beyond Retro has always been a brand that is firmly on our radar, their unique offering and brand ethos directly aligns with ours at Seasalt. We knew that whatever we worked on together would need to be true to both brands in terms of responsibility as well as offering an exceptional product to our customers."

Steven Bethell, co-founder of Beyond Retro, also commented: ''We are thrilled to partner with Seasalt on this first collection. A collection that draws on fabrics from the past to create fashion forward cutting-edge designs. The denim industry is set for a major resurgence in 2025, with denim dominating global runways and fashion weeks. So, with this in mind, this exciting collaboration has been getting creative with denim; sifting through an ocean of second-hand materials, they've reimagined classic designs in a collection that is unique and perfect for modern life.’’