Seasalt to drive sales with new points-based loyalty scheme in the UK

Cornish clothing brand Seasalt has launched a new loyalty scheme called Seasalt Rewards, which awards points for all purchases.

It replaces the traditional stamp card model in UK Seasalt stores with a digital mobile wallet card, providing more personalised experiences and communications designed to increase engagement and retention of both in-store and online UK customers.

The transition to the new scheme is described as "seamless", offering existing stamp card users the opportunity to transfer their accrued stamps until the end of June 2025. In addition, customers will receive birthday gift vouchers and exclusive offers, competitions and Sale access.

There is no threshold spend, and points can be redeemed on future purchases, with 100 points worth £5.

Amy Thom, Chief Marketing Officer at Seasalt, said: "We have listened to what our customers have been asking for through our Voice of Customer programme and we’re delighted to meet and exceed their requests through the launch of Seasalt Rewards. When our customers speak, we listen.

"Our valued brand fans are integral to the success of our business and this enhanced loyalty scheme will bring rewards and experiences to our customers that are representative of our Seasalt brand."

Seasalt recently signed a 10-year lease for a new 2,400 sq ft store at the Derbion Shopping Centre in Derby, its first retail location in the East Midlands, which is set to open "later this year".