Seasalt and Luke 1977 to boost fashion offer at Derbion Shopping Centre
Cornwall-based lifestyle brand Seasalt and Midlands menswear brand Luke 1977 have both signed for new stores at the Derbion Shopping Centre in Derby, set to open "later this year".
Seasalt has signed a 10-year lease for a 2,400 sq ft store, its first in a major East Midlands shopping destination, as it continues its UK expansion. Luke 1977 will take a 1,200 sq ft unit, making it the brand’s 15th UK store.
Richie Edwards, Director of Retail at Seasalt, said: "Our new store at Derbion continues our ambitious growth plans and we are thrilled to secure a space at such a well performing shopping destination.
"We look forward to welcoming new customers to our brand new store at Derbion and supplying them with the best that Cornwall has to offer.”
Luke Enston, Head Of Retail at Luke 1977, added: "Our arrival at Derbion continues our expansion across the UK as our brand continues to go from strength to strength. It is great to be opening at Derbion as it will allow us to gain access to a wide catchment of shoppers."
The imminent arrival of Seasalt and Luke 1977 follows the recent announcement that Victoria’s Secret will also be opening a new store at Derbion, as the shopping centre continues to expand its fashion line up.
In 2024, Derbion welcomed popular brands such as Castore, White Stuff and Pavers to the retail mix, while retaining key names such JD and New Look who both invested in enhancing their stores.
Founded in Penzance in 1981 by Don Chadwick, Seasalt began by selling traditional workwear to local farmers, fishermen and artists. Since then, the brand has grown to include a mix of fashion and textile designers who create items that are inspired by the creative and maritime heritage of Cornwall across womenswear, menswear, footwear and accessories.
Today, Seasalt is a multichannel retailer with 76 stores across the UK, Ireland and a new US store. It also has a thriving online business as well as hundreds of stockists across the UK and Europe - including partnerships with M&S, Next, QVC and Zalando.
Created in 2001 by Midlands-born Luke Roper, Luke 1977 has carved out a niche in the menswear market by offering a "blend of streetwear and smart tailoring". Its distinctive lion crest logo is regularly spotted on the terraces of Midlands-based football clubs, and the brand is also popular among celebrities, musicians, footballers and golfers.
Beth McDonald, Managing Director at Derbion, said: “Seasalt and Luke 1977 are fantastic brands with strong and growing customer bases. It is great that Seasalt has selected Derbion for their first store at a major East Midlands shopping destination as we believe their quality products will really appeal to our shoppers.
"Meanwhile, Luke 1977 is a hugely popular brand in the Midlands, and we expect their new store at Derbion to draw in customers from across the region. With more big brands selecting Derbion for their flagship East Midlands stores it is helping us to maintain our position as the region’s premier retail and leisure destination."
