Scotch & Soda to open Covent Garden flagship this summer

Following the launch of its first directly operated store in Italy, Scotch & Soda has revealed plans to expand its directly operated store network in the second half of 2022.

The Amsterdam-based fashion brand's retail expansion will include additional openings in Europe, such as a flagship store in London’s Covent Garden in August, as well as new locations in the Netherlands, Germany, France, Belgium, Sweden, and Denmark.

Scotch & Soda’s wholesale network in Italy will also expand in the second half of 2022, with the upcoming opening of 9 corners in several locations of the high-end department store, La Rinascente, in key cities such as Milan, Turin, Cagliari and Palermo.

Frederick Lukoff, CEO, commented: "The opening of our Milan flagship store strengthens our footprint in Italy, a key market that we see as full of potential. It represents a great opportunity to reach new local and international customers in a prestigious location, and to introduce them to our brand, inspired by the free spirit of Amsterdam. The opening marks an important milestone of our current European and global growth strategy."

The acceleration of Scotch & Soda’s global retail network is combined with the brand’s omnichannel and unified commerce ambition, to be completed in the fall of 2022.

Additionally, the brand will open a brand new, fully sustainable 27,500 square metre warehouse in Hoofddorp, as well as the integration of RFID technology in partnership with Nedap, for stock level optimisation.