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Scotch & Soda reopens Carnaby Street store

Tom Bottomley
26 June 2024

Scotch & Soda has reopened its store at 13-14 Carnaby Street in London, a year on from its closure following the brand’s acquisition out of administration by New York-based brand management company, Bluestar Alliance.

Spearheading the store’s reopening is Victor Barbosa, a businessman who has managed Scotch & Soda in South Africa for 13 years.

Barbosa said: "Bringing Scotch & Soda back to Carnaby Street has been an exciting journey. We are thrilled to offer our UK customers a fresh and inviting experience that truly captures the essence of the brand."

Shaun Els, Barbosa's business partner, added: "Our vision was to create a space that not only showcases our unique collections but also offers a vibrant atmosphere where our customers feel inspired. We are excited to welcome both loyal and new customers to the Scotch & Soda store."

The new vibrant store design is characterised by pops of colour and carries the brand's full range of menswear, womenswear, footwear and accessories.

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