Scotch & Soda launches NFTs-enabled loyalty program
Amsterdam-based fashion brand Scotch & Soda has announced the launch of its Web3-enabled loyalty club program, Club Soda 3.0.
Developed with Los-Angeles based software development and design agency, AE Studio, the creation and minting of NFTs will be powered by Salesforce's new NFT Cloud technology during the company’s pilot program.
NFT Cloud allows users to mint, manage and sell NFTs on a trusted and sustainable platform.
The launch of Club Soda 3.0 includes minting one of the 1,000 Founder’s Pass NFTs, which serve as a point of entry to exclusive experiences, events, and offers from Scotch & Soda. All of the brand’s NFTs will be minted on Polygon, a blockchain that uses proof-of-stake consensus protocol.
Club Soda 3.0 follows the debut of Scotch & Soda’s traditional loyalty program, Club Soda, which launched this past June, that offers members benefits such as special discounts, early access to collections and sales, birthday gifts and access to exclusive events.
In addition to providing many similar benefits as Club Soda, the program will offer the opportunity to co-create with Scotch & Soda on special projects, giving way to a more collaborative, inclusive, and engaging approach to creation in the new digital world. Members can also join the free-spirited Web3 community anonymously through their public cryptocurrency wallet address rather than through personal identification such as email.
Stéphane Jaspar, Chief Marketing Officer of Scotch & Soda said the brand’s endeavour into Web3 is part of a long-term business strategy, adding: "We are thrilled to pilot Salesforce NFT Cloud together with AE Studio, and introduce what we see as the future of membership with Club Soda 3.0, where the values of the next generation are better represented and NFTs serve as a trusted point of access.
"We are taking the first steps to build a community in Web3 based around the free spirit values of our home city of Amsterdam, and celebrate our members’ engagement, creativity and feedback, no matter where they are in the world or what their identity might be in ‘real life’, giving everyone a sense of ownership in the process."
