Scotch & Soda expands retail network with Shanghai flagship opening

Scotch & Soda has opened its first flagship store in Shanghai’s fashion and lifestyle district Xintiandi, part of its retail network expansion in China.

The brick-and-mortar opening follows the launch of Scotch & Soda’s first digital store in China's Tmall in autumn 2021, the brand's first commercial initiative since it started operating directly in the country in summer.

The Amsterdam-based fashion brand will continue to expand in China over the next few months with the opening of the brand’s first store in the Shanghai Taikoo Li shopping centre. Additionally, two directly operated stores will open in the Beijing Sanlitun and the Shanghai Reel shopping destinations, bringing brand's store count in the country to five by mid-2022.

Frederick Lukoff, CEO of Scotch & Soda, commented in a press release: "Our new Shanghai flagship store marks an important step in our expansion and growth strategy in China. We look forward to bringing more brick-and-mortar locations in key cities this year and provide a multi-channel experience to customers in this promising new market for the brand."

The new store is re-designed under Scotch & Soda’s "Free Spirit" concept, inspired by the power of self-expression and liberal thinking of Amsterdam. Warm colours, bright yellow accents, and neon light installations are designed to inspire in-store visitors and passers-by. Sustainable features of the space include LED lighting, FSC wood herringbone flooring and new hangers made of recycled materials.