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Scotch & Soda continues international expansion with 20 new stores in six months

Camilla Rydzek
07 April 2022

Fashion brand Scotch & Soda is continuing its global expansion by announcing that it will open 20 new directly operated and franchise stores in the next six months, including a London flagship.

In the last six months Scotch & Soda has opened 16 new stores around the world.

The new 250 sq m flagship will be the brand's third UK store and one of its largest locations in Europe. The new store will be located on Long Acre, one of the busiest streets in Covent Garden, and is set to open in summer.

Another 186 sq m flagship will open in Milan's Via Manzoni in June, while directly operated as well as franchise stores will open in cities including Frankfurt, Milan, Dubai, Doha, Tel Aviv, Johannesburg, Cairo, Shanghai and Beijing.

In North America it will also a store in Washington D.C. and another in Boston, marking the 50th store opening in the region.

Additionally, the label will continue to roll out its rebranding strategy this year, with the refit of existing stores under its new “Free Spirit” design concept in cities such as Amsterdam, Paris, Lyon, Madrid, Barcelona and Luxemburg City.

Scotch & Soda opened its first flagship store in Shanghai’s fashion and lifestyle district Xintiandi earlier this year, part of its retail expansion in China.

CEO Frederick Lukoff commented: “The growth momentum we saw last year continues to strengthen, with more locations launching globally. We are looking forward to the opening of our flagship stores in Milan and London, in two of the world’s most attractive fashion retail destinations. It is a great opportunity to reach new customers worldwide, and to introduce them to our brand, inspired by the free spirit of Amsterdam."

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