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Scoop x Pure reveals creative campaign for AW22 season show

Tom Shearsmith
21 December 2021

Premium contemporary womenswear show Scoop x Pure, taking place at the Truman Brewery London from 8-10 February 2022, has revealed its new campaign for the AW22 show - presenting a cheeky and rococo take on love, fantasy, fun and style.

The rococo-inspired creative references the ornamental and theatrical ‘style without rules’ period and will be emblazoned across the show interior as well as on social media, posters, and Scoop x Pure wool and silk scarves.

Launched in 2011, by Karen Radley, Scoop is one of London’s leading fashion trade shows, featuring a line up of premium women’s fashion. Along with luxury home, beauty, lifestyle and selected men’s collections.

Curating over 250 designer labels, Scoop hopes to offer visitors a unique and bespoke buying environment to discover a host of the new season collections.

Pure brings together industry experts to showcase the best of the season’s collections. It provides a global platform for over 1,300 womenswear, menswear and childrenswear collections.

Karen Radley, Scoop Founder and Managing Director, said: “The design team at Ratti S.p.A. Como and I have so much fun developing the seasonal creative for Scoop. This season for Scoop x Pure AW22 is no exception. I love the cheeky fantastical Rococo inspired world. There is so much fun and fantasy throughout and I could spend hours taking in all the theatrical elements. It sets the tone for the February show and will provide a spectacular backdrop for our beautiful designers.”

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